ACE Flooring asked us to refresh their brand identity and improve their design to attract a higher-end audience. The outcome? A simple, memorable logo that both our client and their customers love.
Platforms:
Web, Desktop, Mobile
Deliverables:
UI, UX, Brand Strategy
Meet
The Client
ACE Flooring is a premier destination for flooring solutions in South Florida for over 30 years. Located in Coral Gables, they specialize in an array of high-quality hardwood flooring, porcelain, natural stone and luxury vinyl for both residential interiors and commercial spaces.
Understanding
The Problem
ACE Flooring, a family-owned business, had been around long before websites became popular. As the next generation took over, they naturally wanted to update the company's image. The old website and overall look were hurting sales in a rapidly growing market with many new competitors. It was essential for their brand and digital presence to reflect the high quality of their products while preserving the authentic essence of a family-owned business.
OLD
NEW
OLD
NEW
Typography
& Colors
#FFFFFF
#020202
Aa
OPEN SANS
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#$%^&*()
